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Entrepreneurship in Practice

The Entrepreneurship in Practice Workshop is a comprehensive one-day program designed to empower individuals with the practical skills and knowledge needed to embark on an entrepreneurial journey. Participants will learn key concepts, tools, and strategies essential for successfully navigating the challenges of entrepreneurship and turning innovative ideas into viable business ventures.

About the workshop

Duration: 1 Day

Agenda:

Session 1: Introduction to Entrepreneurship (9:00 AM - 10:00 AM)

  • Welcome and Icebreaker

  • Defining Entrepreneurship and its Importance

  • Overview of the Day's Agenda

Session 2: Ideation and Opportunity Recognition (10:00 AM - 11:30 AM)

  • Generating Innovative Ideas

  • Assessing Market Opportunities

  • Validating and Refining Business Concepts

Break (11:30 AM - 11:45 AM)

Session 3: Business Planning and Model Canvas (11:45 AM - 1:00 PM)

  • Developing a Business Plan

  • Creating a Lean Canvas

  • Identifying Key Business Components

Lunch Break (1:00 PM - 2:00 PM)

Session 4: Marketing and Branding for Entrepreneurs (2:00 PM - 3:30 PM)

  • Building a Strong Brand Identity

  • Developing a Marketing Strategy

  • Leveraging Digital Marketing Tools

Break (3:30 PM - 3:45 PM)

Session 5: Financial Management for Entrepreneurs (3:45 PM - 5:00 PM)

  • Budgeting and Financial Planning

  • Funding Options and Sources

  • Understanding Profit and Loss Statements

Session 6: Navigating Challenges and Risks (5:00 PM - 5:30 PM)

  • Identifying and Mitigating Entrepreneurial Risks

  • Overcoming Common Challenges

  • Q&A and Closing Remarks

Networking Reception (5:30 PM - 6:30 PM) An informal networking session where participants can connect with like-minded individuals, share experiences, and foster potential collaborations.

Materials Provided:

  • Workshop Workbook

  • Templates for Business Planning

  • Resource List for Further Learning

Target Audience:

  • Aspiring Entrepreneurs

  • Small Business Owners

  • Professionals Seeking to Launch Their Own Ventures

  • Individuals Interested in Innovation and Startups

By the end of the workshop, participants will have gained practical insights into entrepreneurship, developed key skills for business planning, and acquired a foundational understanding of marketing, financial management, and risk mitigation in the entrepreneurial context.

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