Entrepreneurship in Practice

Duration: 1 Day

Agenda:

Session 1: Introduction to Entrepreneurship (9:00 AM - 10:00 AM)

• Welcome and Icebreaker

• Defining Entrepreneurship and its Importance

• Overview of the Day's Agenda

Session 2: Ideation and Opportunity Recognition (10:00 AM - 11:30 AM)

• Generating Innovative Ideas

• Assessing Market Opportunities

• Validating and Refining Business Concepts

Break (11:30 AM - 11:45 AM)

Session 3: Business Planning and Model Canvas (11:45 AM - 1:00 PM)

• Developing a Business Plan

• Creating a Lean Canvas

• Identifying Key Business Components

Lunch Break (1:00 PM - 2:00 PM)

Session 4: Marketing and Branding for Entrepreneurs (2:00 PM - 3:30 PM)

• Building a Strong Brand Identity

• Developing a Marketing Strategy

• Leveraging Digital Marketing Tools

Break (3:30 PM - 3:45 PM)

Session 5: Financial Management for Entrepreneurs (3:45 PM - 5:00 PM)

• Budgeting and Financial Planning

• Funding Options and Sources

• Understanding Profit and Loss Statements

Session 6: Navigating Challenges and Risks (5:00 PM - 5:30 PM)

• Identifying and Mitigating Entrepreneurial Risks

• Overcoming Common Challenges

• Q&A and Closing Remarks

Networking Reception (5:30 PM - 6:30 PM) An informal networking session where participants can connect with like-minded individuals, share experiences, and foster potential collaborations.

Materials Provided:

• Workshop Workbook

• Templates for Business Planning

• Resource List for Further Learning

Target Audience:

• Aspiring Entrepreneurs

• Small Business Owners

• Professionals Seeking to Launch Their Own Ventures

• Individuals Interested in Innovation and Startups

By the end of the workshop, participants will have gained practical insights into entrepreneurship, developed key skills for business planning, and acquired a foundational understanding of marketing, financial management, and risk mitigation in the entrepreneurial context.